How to Customize WooCommerce Emails: Complete Guide for 2025

Customizing WooCommerce emails is like adding your personal touch to your online store’s emails. These emails are important because they keep your customers up to date about their orders or any changes. When you run an online store, you’ll find yourself sending out various emails, including transactional notifications, order status updates, promotional offers, and other types of correspondence that should align with your brand and business identity.

Therefore, it’s beneficial to personalize these emails to keep your customers engaged and make them feel special and connected to your brand. But how do you customize these emails for your site? No worries! Get ready to see the excitement and positive response from your customers!

In this easy-to-follow guide, we’ll go through about

• How to customize WooCommerce email templates
• The default WooCommerce email types
• Best practices for editing WooCommerce emails
• Recommended plugins for advanced customization

Let’s dive in and make your email communications stand out!

Key Takeaways

• Personalized emails can help establish a stronger connection with customers, leading to increased brand loyalty.
• WooCommerce offers default email templates for various order-related notifications, but customization options are available to make them unique.
• Customizing WooCommerce emails is crucial for aligning your online store’s communication with your brand identity.
• Sending emails to customers is vital for engaging with them, promoting new products or offers, and driving sales.

Why is it Important to Customize Email?

The default email templates that WooCommerce provides are good, but sometimes, they might not match your store’s unique style and branding. Customizing your email templates is important because it helps your emails stand out and feel more personal to your customers. Here’s why customization matters:

• Brand Consistency: Allows you to maintain consistency with your brand’s visual identity and tone of voice. When customers receive emails that look and feel like your brand, it reinforces brand recognition and trust.

• Personalization: Personalized emails feel more relevant and engaging to customers. By customizing emails, you can address customers by name, recommend products based on their purchase history, and tailor content to their preferences.

• Clarity and Understanding: Clear, customized emails can help customers understand important information such as order confirmations, shipping updates, and receipts. When customers clearly understand their transactions, they are more likely to feel confident in their purchases and trust your business.

• Professionalism: Well-designed and customized emails convey professionalism. Customers trust businesses that appear organized and professional in their communications.

• Building Trust: When customers receive timely, relevant, and well-designed emails from your WooCommerce store, it builds trust in your brand. Trust leads to repeat purchases, positive reviews, and word-of-mouth referrals.

What are the Default Email Templates in WooCommerce

WooCommerce comes with 11 default email templates. The first three are made explicitly for store owners, while the other eight are meant to be sent to customers. Here’s a list of the default email templates in WooCommerce.

• For Store Owners
  • New Order Email: When someone places a new order, a new order email is sent to notify them.
  • Canceled Order Email: Cancellation confirmation emails are sent when an order has been marked as canceled.
  • Failed Order Email: When an order is in the process or on hold, and it fails, emails are sent to notify about the failed status.

• For Customers
  • Order On-hold Email: This is an email telling customers about their order. It includes information about the order that has been put on hold.
  • Processing Order Email: This email tells customers about their order after they’ve paid for it.
  • Completed Order Email: Customers receive “order complete” emails when their orders are marked as completed. These emails typically confirm that the orders have been shipped.
  • Refunded Order Email: Customers receive this email when their orders are refunded.
  • Order Details: Emails sent to customers with their order details and links to make payments.
  • Customer Note Email: When you write a note on an order, emails are sent to inform the customer about it.
  • Reset Password Email: Customers receive “reset password” emails after they change their passwords.
  • New Account Email: When customers create a new account through the checkout or account signup page, they receive emails confirming their account setup.

How to Customize WooCommerce Emails (Step-by-Step)

WooCommerce allows you to customize your email templates with some basic editing features. You can adjust the text for each email and change the template style globally. Below are the steps for customizing the WooCommerce email with the default settings.

Step 1: Navigate to WooCommerce Email Settings

• To start customizing the WooCommerce email with their default settings. Navigate to WooCommerce ➝ Settings ➝ Emails. 

• There, you’ll see a list of all the default WooCommerce emails. Click on “Manage” next to the one you want to edit.

Step 2: Edit the Email Content

• Here, you can change your email’s heading, subject, content, and more. These fields will vary depending on the email templates you choose. 

• After making changes, click “Save Changes” to keep them.

Step 3: Configure Email Sender Option

• Back to the Email settings page and find the “Email sender” option. Here, you can adjust the name that appears as the sender in the “From” name field. 

• Also, if you want to change the email address that appears as the sender, enter the email address you want people to see in the “From” address field.

Step 4: Customize WooCommerce Email Template

Furthermore, you can give your WooCommerce email a personal touch by including a Header image, footer text, and more to match your brand’s style. You can customize the below options. 

• Header Image: Here, you can enter the URL of your header image. You need to upload the image to the Media gallery first to get the URL.
• Footer Text: Includes footer content at the bottom of emails, such as website links and contact information.
• Base Color: This affects the color of links, headings, and the background of titles in your emails.
• Background Color: This determines the background color of the entire email.
• Body Background Color This specifies the background color within the email’s main content.
• Body Text Color: This controls the text color used for all the written content within the email.

After you’re done making the adjustments, click “Save changes” to ensure the changes you made to your WooCommerce emails were saved.

Step 5: Preview the Email Templates

Once you’ve made all the changes you want and feel satisfied with how your email templates are shaping up, click the “Click Here to Preview Email Template” link. It lets you see exactly how your emails appear before sending them out.

What are the Best Practices You Should Follow While Customizing Email

When editing WooCommerce emails, there are some important things to remember to make them effective. Let’s go over each of the practices in more detail. 

• Keep it easy to understand: Ensure that WooCommerce Emails are easy for your customers to understand. Keep them simple and straightforward so customers can easily read them. 

• Emphasize Important Details: Recognize that customers may not read the entire email. Instead, highlight the important information they need. By doing so, you’ll make it effortless for them to navigate and shop in your online store.

• Manage Consistency: Changing your brand’s look and feel too often can make customers disappear. Keeping your brand’s logo, colors, and style consistent is crucial. This way, customers will remember your brand and be more likely to shop at your WooCommerce store.

• Personalize the Email: Instead of sending generic emails, try to make your customers feel like each email is specially created for them. It helps you build a better connection with your customers.

• Test Your Emails: Many online store owners must remember to test their edited emails. Even if your edited emails seem perfect, there could be a need for improvement. That’s why testing your modified WooCommerce emails is essential to identify any necessary changes.

Please check our detailed article on How to set up WordPress Email logs.

Top Plugins to Customize WooCommerce Emails

Certainly! If you want to customize the emails your WooCommerce store sends, there are a few ways to do it. One way is to use the built-in settings provided by WooCommerce itself. But if you want more advanced customization options and flexibility, you can use plugins.

Here are some popular plugins that you can use to edit WooCommerce emails.

• MailPoet
• Kadence WooCommerce Email Designer
• Email Customizer for WooCommerce
• Decorator – WooCommerce Email Customizer

Remember, the specific features and ease of use may vary between these plugins, so it’s a good idea to explore and choose the one that best suits your needs and technical expertise.

Make Your Email Personalized

Editing WooCommerce emails is essential for creating a personalized and professional online shopping experience. While WooCommerce provides basic customization options in its settings, using dedicated plugins offers more flexibility and design control.

So, in this guide, we will discuss the default settings and plugins to edit WooCommerce email and enhance your store’s email communication to leave a lasting impression on your customers.

FAQs on Customizing WooCommerce Email