The modern world is a very competitive place, and it can be hard for businesses to differentiate themselves from the competition. Online shopping has given customers more room to search for deals, meaning that they no longer have any loyalty to one store. This means that you need some way of enticing your potential customers, or else they will choose another website with better prices. So today, we are going to take a look at clever ways in which you can use discount coupons as part of your marketing strategy. In this article, we’re going to talk about how you can create discount coupons by using WooCommerce’s built-in coupon system.
How To Create Discount Coupons in WooCommerce
Before creating a coupon, you need to enable the Coupon settings.
- Go to WooCommerce>> Settings>>General Tab.
- Under the General tab, tick the Enable the Coupon Code option to apply coupons.
- Then Save Changes
Creating Coupons
Right after activating the coupon, you can create your first coupon. To create a discount coupon, navigate to your WordPress Admin dashboard and then click on Marketing>> Coupon>>Add New.
Next, you will see the field to add Coupon Code and Description. You can either manually enter the code or click on the Auto Generate option to generate a Coupon code automatically.
Next, scroll down a bit you will see a data block, with three sections:
- General
- Usage Restriction
- Usage Limit:
General:
By default, WooCommerce provides you with three discount types.
- Percentage discounts apply a percentage discount to the entire cart.
- Fixed cart discounts apply a fixed amount discount to the entire cart.
- Fixed product discounts apply a fixed amount discount to selected products only. The discount is calculated per item and not for the whole cart.
Next, enter the amount under the Coupon Amount option and set the expiry date of the coupon. Check the free shipping check box to allow free shipping to the customers.
Usage Restrictions:
To manage the usage restriction, you can apply some settings like set the maximum and minimum cart subtotal. Include and Exclude some Products and Categories. Moreover, you can restrict the usage of coupons with other coupons.
Usage Limit:
Here, you can specify the number of times the coupon can be used per customer. Also, you can limit the total number of products to be used for the coupon code.
Now, let’s test the coupon code. Is it working? If a customer applies the above-generated coupon code, it will receive a 25% discount. So let us add a product to the cart and apply the coupon and see if the coupon discount works.
Wrapping UP
Coupons are a great way to improve traffic and sales. If you run a WooCommerce store, you can surely try the Coupons to boost your marketing strategy. As you saw in this tutorial, how easy it is to add coupons in WooCommerce, you can follow these simple steps and generate WooCommerce Coupons for free.
