How to Customize WooCommerce Emails

Are you searching for ways to personalize your WooCommerce Email? Look no further! In this comprehensive guide, we will explore the techniques for customizing your WooCommerce email.

Communicating with your customers plays a vital role in managing your online store. When you operate an e-commerce business, you’ll find yourself sending out various emails, including transactional notifications, order status updates, promotional offers, and other types of correspondence that should align with your brand and business identity. Therefore, it’s important to establish custom emails that perfectly match your online store’s.

For example, imagine you’re sending a special offer to your customers. Instead of a generic email, you can customize it with your brand colors, logo, and a friendly message that reflects your store’s personality. This way, your customers will feel a stronger connection to your brand.

In this article, We will guide you through personalizing your WooCommerce email to align with your brand. This way, you can stand out from the standard emails that every WooCommerce store uses.

What are the Default WooCommerce Email Templates

WooCommerce emails are like pre-made email messages that an online store sends automatically when you buy something from them. Think of it as the store’s way of telling you what’s happening with your order.

These emails can be changed to match the store’s look and feel, making them more unique. They usually include things like the store’s logo, details about your order, what you bought, how to track your package, and sometimes a button that encourages you to do something like write a review.

You can change these emails from WooCommerce settings. Some people also use plugins that provide additional customization options and features. These emails are important because they help you trust the store, give you useful info, and make you feel connected to the store.

The email templates within WooCommerce play an important role in enabling online stores to maintain professional and consistent communication with their customers.

WooCommerce comes with a total of eleven email templates. Among these, the first three are intended for store owners, while the remaining eight are designed to be sent to customers.

Here are the default email templates in WooCommerce:

  • New Order Email: When someone places a new order, a new order email is sent to notify them.
  • Cancelled Order Email: Cancellation confirmation emails are sent when an order has been marked as canceled.
  • Failed Order Email: When an order is in the process or on hold, and it fails, emails are sent to notify about the failed status.
  • Order On-hold Email: This is an email telling customers about their order. It includes information about the order that has been put on hold.
  • Processing Order Email: This is an email telling customers about their order after they’ve paid for it.
  • Completed Order Email: Customers receive “order complete” emails when their orders are marked as completed. These emails typically confirm that the orders have been shipped.
  • Refunded Order Email: Customers receive this email when their orders are refunded.
  • Customer Invoice Email: Emails sent to customers with their invoices include details about their orders and links to make payments.
  • Customer Note Email: When you write a note on an order, emails are sent to inform the customer about it.
  • Reset Password Email: Customers receive “reset password” emails after they change their passwords.
  • New Account Email: When a customer creates a new account through either the checkout or account signup page, they receive emails confirming their account setup.

Why do we need to send an Email to our Customers

Sending emails to customers has become a vital part of running a successful business. Whether you own a small online store or a big corporation, email communication offers numerous advantages that can help you connect with your customers and grow your business.

Even though there are lots of ways to talk to your customers, like using social media or other methods, many businesses don’t realize how strong email can be for marketing. It’s surprising, but most grown-ups use the internet mostly for checking their email, even more than shopping online or going on social media.

For example, imagine you have an online clothing store. You can use email to let your customers know about new arrivals, special discounts, or upcoming sales. This way, you keep them engaged and interested in your products.

Let’s explore why sending emails to customers is so important and the many benefits it brings.

Benefits of Sending Emails

Here are some benefits of sending an email to customers.

  1. Stand Out Your Brand: You can make your online store look special and match your brand. It makes your store different from others and makes customers remember it.
  2. Keep Customers Coming Back: When you make your store special and treat customers nicely by creating a personalized shopping experience, they’re more likely to come back and buy more from you.
  3. Get More Social: You can also put buttons for Facebook, Instagram, and other social media on your pages. This way, customers can share your stuff with their friends, and you can get more people to see your products.
  4. Increase Conversion Rates: Sending an email can help more people buy things from your online store. You can do this by making it simpler for customers to buy stuff. You do this by making the process of buying easier, making the pages where you show your products better, and telling customers clearly what they should do to buy something.
  5. Upsell & Cross-Sell possibility: You can show related products and special deals on your product pages. This can make customers buy more things, so you make more money.

Importance of Sending Emails

Here are the importance of sending an email to customers.

  1. Interact with your Audience: Emails can help you talk to your customers more effectively. You can change your message to fit different groups of customers, like new ones, loyal ones, or those who haven’t finished their shopping.
  2. Improve Customer Persistence: Emails can make customers remember your brand and want to buy from you again, which helps you keep them coming back.
  3. Increase Website Traffic: Emails can help more people to visit your website. They do this by telling people about new stuff you’re selling, discounts, and special deals and by giving them links to the right pages on your website.
  4. Build Trust: Using email can make your customers trust you more. You do this by using their names, sending them stuff that matters to them, and giving them good service. This way, you can create a good connection with your customers.

How to Customize the WooCommerce Email

WooCommerce gives you the flexibility to customize your emails in various ways. You can personalize your email templates further by adjusting things like the Header image, Footer text, Base color, background color, and more.

To make these changes to your WooCommerce email templates directly from your website’s admin area, Click on “WooCommerce” in the WordPress dashboard. From the dropdown menu, select “Settings.” Then, choose “Emails” from the options available.

You’ll find a list of all the emails WooCommerce sends to your customers. These emails cover events like new orders, canceled orders, failed orders, refunds, password resets, new account creations, and more.

WooCommerce: Email Settings
WooCommerce: Email Settings

How do I change my Email address in WooCommerce

You can easily change or customize the email address on your WooCommerce website. This way, you can make sure that emails are sent to customers using the email address you provide. Here are some simple tips on how to do it:

Configuring Email Sender

To set the name and email address for sending emails, go to WooCommerce -> Settings -> Email. Scroll down the page until you find the Email Sender Options. Here, you can modify the name and email address that will be displayed as the sender when your emails are sent.

WooCommerce: Email Sender Options Settings
WooCommerce: Email Sender Options Settings

Customize the WooCommerce Email Template

Furthermore, you can give your WooCommerce emails a personal touch by including a header image, adjusting the footer text, modifying the background color, and more to match your brand’s style.

Here are the customizable options:

  1. Base Color: This affects the color of links, headings, and the background of titles in your emails.
  2. Background Color: This determines the background color for the entire email.
  3. Header Image: You can add an image at the top of all your emails, typically used for a logo or brand identity.
  4. Body Text Color: This controls the text color used for all the written content within the email.
  5. Footer Text: Includes content at the bottom of emails, such as website links and contact information.
  6. Body Background Color: This specifies the color of the background within the email’s main content.
WooCommerce: Email Template Settings
WooCommerce: Email Template Settings

Once you’ve made all the changes you want and feel satisfied with how your email templates are shaping up, click the “Click Here to Preview Email Template” link. It lets you see exactly how your emails appear before sending them out.

After making your desired adjustments, be sure to save your changes. Remember that these modifications apply globally, meaning they will impact the appearance of all your WooCommerce emails.

Preview the Email Template

Take a look at this preview of a customized WooCommerce email on our demo website:

WooCommerce: Email Template Preview
WooCommerce: Email Template Preview

Customize Single Email Template in WooCommerce

WooCommerce also provides the option to personalize each email separately.

Within the WooCommerce settings under the Email tab, you can select any of the emails listed or simply click the ‘Manage‘ button to access the settings specific to a particular email.

WooCommerce: Single Email Template Manage Settings
WooCommerce: Single Email Template Manage Settings

Following that, you can tailor various parts of the email. It includes updating the email subject line, changing the email content, modifying the email heading, and selecting the type of email you want to customize.

When you’ve made adjustments, click the ‘Save Changes‘ button.

WooCommerce: Save Changes Option
WooCommerce: Save Changes Option

FAQs on Customizing WooCommerce Email

How can I preview Customized WooCommerce Email Templates?

You can preview customized WooCommerce email templates by clicking the “Click Here to Preview Your Email Template” link after making changes in the WooCommerce Email, allowing you to see how the emails appear before they are sent.

What are the key customization options for Woo Email Templates?

The main customization options include adding a logo for brand identity, adjusting colors to match your brand, and modifying footer text.

Why is Brand Consistency Important in WooCommerce Emails?

Maintaining consistency in branding across WooCommerce email templates helps reinforce brand identity, builds trust with customers, and creates a cohesive brand experience throughout the customer journey, from browsing products to completing purchases.

How do I keep track of the emails sent from my WordPress website?

You can use the WP Mail Log plugin that helps you to keep track of all emails sent from your WordPress site. It stores them so you can review them later. This means you can always check what emails were sent from your website. It’s a useful plugin for keeping track of your site’s communication.

How do I change my WooCommerce Email Logo?

To change the logo in WooCommerce emails, follow these steps:

  • Go to your WordPress Dashboard ➝ Media ➝ Add New to upload your logo.
  • Copy the URL of the uploaded logo file.
  • Now, go to WooCommerce ➝ Settings ➝ Emails and find the “Header Image” option.
  • Then, paste the copied URL into the Header Image option to set your new logo for WooCommerce emails.

What are the Best Practices to Follow while Editing WooCommerce Email

When you’re editing WooCommerce emails, there are some important things to keep in mind to make them effective. First, make sure the emails are easy to read and understand. Second, emphasize the important information so it stands out. Third, make sure the emails match your brand’s look and feel. Fourth, personalize the emails for each customer to make them feel special. Lastly, test the emails to make sure they work properly. Let’s go over each of these practices in more detail.

  • Keep it easy to understand: Ensure that WooCommerce Emails are easy for your customers to understand. Keep them simple and straightforward so that customers don’t find them difficult to read. Always prioritize your customer’s comfort and convenience.
  • Emphasize Important Details: Recognize that customers may not read the entire email. Instead, highlight the important information they need. By doing so, you’ll make it effortless for them to navigate and shop in your online store.
  • Manage Consistency: Changing your brand’s look and feel too often can make customers go away. It’s crucial to keep things like your brand’s logo, colors, and style consistent. This way, customers will remember your brand and be more likely to shop at your WooCommerce store.
  • Personalize the Email: Instead of sending generic emails, try to make your customers feel like each email is specially crafted for them. This helps you build a better connection with your customers.
  • Test Your Emails: Many online store owners forget to test the emails they edit. Even if your edited emails seem perfect, there could be a need for improvement. That’s why it’s important to test your modified WooCommerce emails to identify any necessary changes.

Please check our detailed article on How to set up WordPress Email logs.

List of Plugins that can be used to Edit WooCommerce Email Templates

Certainly! If you want to customize the emails sent by your WooCommerce online store, there are a few ways to do it. One way is to use the built-in settings provided by WooCommerce itself. This allows you to make some basic changes to your email templates without needing any extra tools.

But if you want more advanced customization options and flexibility, you can use plugins. Plugins are like little add-ons that enhance the functionality of your website. In this case, there are specific plugins designed to help you edit WooCommerce email templates.

These plugins are handy because they provide you with more control over the design and content of your emails. You can change the appearance and layout and even add special elements like images or personalized messages.

Here’s a list of some popular plugins that people often use to edit WooCommerce emails.

Remember, the specific features and ease of use may vary between these plugins, so it’s a good idea to explore and choose the one that best suits your needs and technical expertise.

With these plugins, you can make your WooCommerce email communications not only more visually appealing but also better tailored to your brand and customer preferences. Customized emails can help improve the overall shopping experience for your customers and reinforce your brand identity.

Key Takeaways

Here, we’ll discover key insights that simplify the understanding of the content and highlight important takeaways.

  • Personalized emails can help establish a stronger connection with customers, leading to increased brand loyalty.
  • WooCommerce offers default email templates for various order-related notifications, but customization options are available to make them unique.
  • Customizing WooCommerce emails is crucial for aligning your online store’s communication with your brand identity.
  • Sending emails to customers is vital for engaging with them, promoting new products or offers, and driving sales.
  • Best practices for editing WooCommerce emails include keeping them easy to understand, emphasizing important details, maintaining brand consistency, personalizing content, and testing emails for effectiveness.


In conclusion, editing WooCommerce email is essential for creating a personalized and professional online shopping experience. While WooCommerce provides basic customization options in its settings, using dedicated plugins offers more flexibility and design control. So, explore these plugins and enhance your WooCommerce store’s email communication to leave a lasting impression on your customers.

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