The most common question that WooCommerce store owners ask is how to increase sales. This article will help you understand how UpSell, Cross-Sell, and Related Products work in WooCommerce.
Before we get into the details, it’s important to understand why these techniques are used in e-commerce stores. They are all designed to boost sales by getting customers to purchase more items than they originally planned on buying or by persuading them to buy a related item along with their original purchase.
There are three main types of product relations available in WooCommerce, Up-Sell, Cross-Sell, and Related Products. Each type has its own purpose and can be implemented differently depending on what works best for your business goals and strategies. So let’s take a look at each one so you can figure out which technique is correct for you!
Up-Sell
UpSelling is the technique of encouraging the customers to increase their purchase cost either by adding additional items or shifting them to buy a more premium version of the item they’re viewing. The Up-Sell products are more expensive, are better in terms of quality and functionality.
For Example: if a customer is interested in purchasing a Mobile phone and is viewing one, you can pitch him to buy a more expensive variant to the mobile with more advanced features.
This method’s main purpose is to generate more revenue and let the customers buy higher-end variant products.
Up-Sell products are usually found on the single product page, under the product description. They typically come under the heading ‘You may also like…’. In Up-Sell, you encourage the client to buy the same type of product, which may be better in quality and higher in price.
Cross-Sell
Cross-Sell products are a bit different from the Up Sell products.
Cross-Selling is the method of inviting the customer to purchase complementary products along with the selected product.
The cross-sell products are generally displayed on the Shopping Cart page underneath the add-to-cart product table (you can customize the placement based on the theme selected).
In this method, you encourage the customers to buy items they did not have in their minds when they visited your site. Cross-Sell items are accessories related to the main product. Example: If you are selling a mobile, you can cross-sell a mobile protective case, headphones, and adapter, etc., or if you are selling a t-shirt, you can add complementary products like a cap, wallets.
The significant difference between Up-Sell and Cross-Sell product types is:
The Up-Sell products are of the same type as the main product but in the case of Cross-sell products are different from the main item.
In Up-Sell, the suggested product’s price is higher than the viewed product, whereas cross-sell involves products with lesser price than the main product. The product recommendations in up-sell are of better quality and functionality than the main product, but the cross-sell items are meant to accessories the main product.
Related Products
Related Products are recommended based on the product the customer is currently viewing. This technique is intended to make customers buy more products along with the product they are currently viewing.
In this method, products are displayed based on similar categories and tags. Related Product recommendations are displayed on the Product Information Page. For more details on Related Products checkout, complete tutorial on How To Display Related Products In WooCommerce.
How To Setup Up-Sell and Cross-Sell in WooCommerce
To start with, login to your site’s WordPress Admin dashboard and navigate to Product >> All.
Browse all the products and then edit the item for which you want to add related products.
Under the WooCommerce Product page, scroll down to Meta Boxes and click on the Linked Products section. Here you will see two options: Up-Sell and Cross-Sell. Enter the name of products you want to add as related products.
Wrapping Up
To sum up, the main difference between up-sell, cross-sell, and related products is that Up-Sell points out products that are improved versions of the one your customer is viewing, and the other two are there to make customers purchase more products including the one he came to buy. Another difference is that you can manually enter Up-Sell and Cross-Sell items to your product page, whereas the Related Products are displayed automatically.
