Do you want to increase your WooCommerce store sales? Offering grouped products is the way to go! Grouped products help you sell products more by making it easy for your customers to buy related products together. It means they can get everything they need in one go, boosting your sales and making your customers happier.
Setting up grouped products is a straightforward process. You simply put items together that complement each other and present them in your ecommerce store. From there, your customers can choose to purchase any or all of the products in the group with just a few clicks. This method of grouping products not only improves the shopping experience but also encourages customers to explore more items, potentially increasing their spending. But how does it work?
In this detailed guide, we’ll cover:
- What are Grouped products in WooCommerce.
- Why you should use Grouped Products.
- How to create Grouped products in WooCommerce.
What is Grouped Products in WooCommerce
Grouped products in WooCommerce lets you combine different products that go well together, making it convenient for customers to buy them individually or as a bundle. Imagine grouping a shampoo, conditioner, and hairbrush into one package. These grouped products appear on the product page in a list above the add to cart button, making it easy for shoppers to see what’s available.
But the good thing is they can buy the whole group or pick out specific items they want. It’s all about offering options and making shopping more convenient for your customers. You can use grouped products to:
- Show similar or complementary products together. It helps shoppers see things that go well with what they’re already interested in, making them more likely to buy extra items.
- Display a product with different variations or options all in one place. Customers can add whatever they want to their cart without clicking on other pages.
- Let customers make their own custom packages by choosing products to bundle together.
An Example
When selling a football kit, you can also offer other items that go well with it, like Shin Pads, a Jersey, Shorts, Socks, Shoes, and a Football. Instead of listing each product separately, you can show them together on the Football Kit product page. This makes it easier for customers to see everything they might need in one place and encourages them to buy all they need for their match at once.
Key Advantages of Using Grouped Products
Grouped products in WooCommerce offer advantages both to customers and store owners. Here are the benefits.
For WooCommerce Store Owners
Grouped Products can boost sales and customer satisfaction. By showcasing related items on the main product page, owners can encourage customers to add more items to their cart. It enhances the average order value and generates more revenue per sale.
Moreover, offering grouped products enhances the overall shopping experience for customers, as they can easily find complementary items without navigating multiple product pages. It can generate higher customer satisfaction and potentially repeat business.
For Customers
Grouped Products in WooCommerce offer convenience and time savings. Instead of searching for each product separately, they can find everything they need in one place on the main product page. This makes shopping easier and saves time.
Additionally, buying items as a group often comes with a discount or special price so that customers can save money compared to purchasing each item individually. This way, they can get everything they need for their purchase in a hassle-free and cost-effective way.
Creating Grouped Products in WooCommerce
To set up grouped products in WooCommerce, you’ll need to follow a few steps. First, ensure you have WooCommerce installed and configured on your website and have already added the products you want to group.
Creating grouped products involves more effort than other types. Each product you want to include in the group should have its simple product page set up. Additionally, you’ll need to create a main product page.
Add New Product
- To begin creating grouped products, you’ll follow the same process as adding simple products. First, go to your WordPress Dashboard ➝ Products ➝ Add New.
Configuring WooCommerce Product Settings
- Next, we need to set up the product details in WooCommerce. These are the settings that are the same as those we added in all product types that we added in WooCommerce. This involves adding the product’s name, description, image, categories, tags, and any other necessary information.
- Once you’ve scrolled down the page, find the “Product Data” section and choose “Grouped Products” from the options.
- Now, look to the left for the “Linked Products” tab. Here, you’ll see a search box next to the grouped product option. Use this search box to find the existing products you want to include in the group. Click on each product to add them.
- After you’ve added all the desired products, simply click on the “Publish” button to make the product live on your online store.
Test Your Grouped Product
Once your grouped product is published, take a look at how it appears on the front end. When you visit the main product page, you’ll notice that all the individual products included in the group are listed there. You have the option to purchase all these items together, or you can pick and choose specific ones and also adjust the quantity of each product you want to add to your cart.
Do you face any challenges while setting up Grouped products in WooCommerce? We’ve discussed some frequently asked questions below to provide you with solutions and guidance.
FAQS on WooCommerce Grouped Products
Can I add different quantities of each item in a grouped product?
Yes, you have the flexibility to choose the quantity of each item within a grouped product. You can adjust the quantity according to your needs before adding the grouped product to the cart.
Is it possible to display individual product images within a grouped product?
Yes, by adding the code snippets to your child theme’s functions.php file, you can display images of each product within a grouped product. This feature helps you to improve your customers’ shopping experience by showing them images of the specific products they’re purchasing.
How can I show the total price of items before adding them to the Cart in WooCommerce?
Usually, WooCommerce doesn’t show you the total price of grouped products before you add them to your cart. But you can use some other plugins to show the total price of selected products before adding items to your cart.
Can I categorize the product structure within a group?
By default, products are shown in a single list on the frontend without any categorization. But there are some other plugins available that allow you to organize your products into groups, making it easier for customers to see them clearly.
Can I return or exchange individual products from grouped products?
Depending upon the store’s return policy, customers may be able to return or exchange individual items from the group products.
Group Your Products in WooCommerce
Grouped products in WooCommerce offer a convenient way to showcase and sell related items together. By grouping products, customers can easily find complementary items and make bundled purchases.
So, adding grouped products in WooCommerce is a smart move to improve shopping for customers and make more sales. Following the steps in this guide, you can easily create grouped products for your WooCommerce store.
